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Photo Credit: HTA/Heather Goodman


Kahe Wale - September 2021

"Hoʻolike ka manaʻo i Wailohia."

Make your minds alike at Wailohia.

[Turn your minds onto the same channel with bright thoughts. A play on wai (water) and lohia (sparkle).]

‘Ōlelo No‘eau 1098

Dear HVCB Members,


As the pandemic continues to disrupt the industry, you, our industry partners, continue to demonstrate resilient leadership. For the last year and a half, COVID and its major byproduct, the fluctuating restrictions on travel, have caused extremely negative impacts on all of our budgets, required us to eliminate jobs and forced our teams to do more with less. And yet you have navigated the constantly changing safety protocols with the grace and professionalism that Hawaii hospitality is known for. Your efforts have significantly contributed to maintaining Hawaii’s reputation as a destination that puts the safety of its residents and visitors at the forefront. We’d like to acknowledge you for your enforcement of health protocols throughout your properties and places of business. Practices like confirming the Safe Travels compliance of each guest, issuing one-time use keys to visitors required to quarantine, and reporting violators prove the industry’s commitment to safety. Unfortunately, due to the Delta variant surge, new requirements are being rolled out across the state. Proof of vaccination programs go into effect this week on the islands of Oahu and Maui. You can find more information in this newsletter. We will continue to keep you updated as these programs evolve.


The State of Hawaii has created summary guidance for your teams that will make it easier to understand how to manage COVID cases and contacts. It’s important to note that the Governor’s Emergency Proclamation relating to lodging operations remains in place. “A hotel property’s COVID-19 Health and Safety Plan shall address all applicable guidance from the CDC and it shall be the responsibility of the hotel operator of each property to accommodate guests who become positive for COVID-19 or are identified as close contacts of a person who is positive for COVID-19, either by accommodating these guests at the property or securing alternative accommodations.” We would like to congratulate you for your superlative performance in this regard.


In addition, all hotel operators must have their current Health and Safety Plans on their websites as well as submitted to HTA. If you have made revisions to any previously submitted plans, please resubmit your updated plans immediately. You can submit your plan to HTA via email at Click HERE for the Governor’s Emergency Proclamation related to the COVID-19 Response.


The latest reports indicate that 86.4% of eligible State of Hawaii residents have received at least the first dose of the COVID-19 vaccination. This is an encouraging sign. Vaccinations are the key to keeping the pandemic under control and we urge you to promote the importance of vaccinations to your employees and ask that they in turn educate their friends and families. We are encouraged by recent flattening of COVID cases and the resultant reduction in hospitalizations and ICU bed usage due to COVID.


When the pandemic first hit in 2020, none of us imagined that this is where we would be a year and a half later. There have been tremendous losses for so many in our industry and our hearts are with you. We too are a much smaller organization than pre-COVID, but we remain committed to you our clients and believe there are brighter days ahead. As we manage this new wave of COVID-19 we have within us a strong sense of ohana, new experiences and skillsets, and the benefit of many lessons learned. Together we will continue to meet the challenges and opportunities that lay ahead. As stated in the olelo noeau that heads this month’s newsletter, Turn your minds onto the same channel with bright thoughts.


Let’s stand together, moving in the same direction, with our thoughts focused on positive outcomes both personally and professionally.


With warm aloha,

John Monahan, President & CEO, and the HVCB Ohana

Welcome to Our New Members

We’d like to extend a warm welcome to our new members. Nothing makes us happier than when members recruit members. Mahalo to Dan Logtenberg of Maui Marketing for referring Road to Hana Tours and Volcano Tours.

Big Island Abalone - Activities & Shopping, Island of Hawaii

Dana Labels - Services, Oahu

Road to Hana Tours - Activities, Maui

Surfrider Foundation Kauai - Activities & Services, Kauai

Trade Shows Hawaii - Services, Oahu

Volcano Tours - Activities, Maui & Island of Hawaii

Member Spotlight

This month’s member spotlight is Kalisi Mausio, of Hawaii Farm Trails, and chosen by an independent committee of HVCB team members.


Kalisi is based in Hilo. She and her sister, Angela, wanted to create opportunities for their farming business that would also support other local farmers and the surrounding community. They've created programs for farms statewide that would help to explore the concept of agritourism that would minimize impact on the environment while strengthening local agricultural businesses in Hawaii. They also created "FarmBoxes" to bring locally grown and crafted products to both visitors and kamaaina. Their tree planting program, Project Kanu, helps people take on the responsibility for their own carbon-producing activities while paying it forward through the planting of food trees.


Learn how you can nominate an individual, or group, of a member company for a future Member Spotlight Here ►


We want to hear from you! What kind of advertising are you currently investing in? (Select all that apply)

After responding, if you need to make a change, click here.


GoHawaii App Decals

Encourage visitors to download and use the GoHawaii app by displaying stickers and window clings at your business. Contact us at to request your own supply.

Window Cling (4"x4") Sticker (2.75"x4")
View Window Cling Here ►
View Sticker Here►

Reminder - Special Offer Programs

Expand your reach with consumers, travel professionals, and the local market by participating in the following special offers programs. These programs are being provided as a benefit of Membership for the rest of the year and have no cost to participate..

  • Consumer Special Offers – Market direct to consumers in our new destination app, GoHawaii. The app is designed to enhance travelers pre and post-arrival experiences as well as provide HVCB members the opportunity to create additional reach to the consumer market and showcase what our industry has to offer. Currently, there are no minimum requirements for the offer other than there must be an added value to the consumer (i.e. a discount, promotional item, etc.) Offers are self-managed allowing you to set the offer criteria accordingly i.e.: choose your own effective and end dates, blackout dates and other restrictions that may apply. View step-by-step instructions on how to submit a consumer special offer here► 
  • Travel Trade Special Offers – Submit a discount or special offer to be displayed to travel professionals on through the Imi Loa – Explore Hawaii, a self-guided familiarization tour organizer. The Imi Loa program offers exclusive, year-round special rates on accommodations, transportation and activities for travel advisors visiting the Hawaiian Islands. The submission process is the same as adding a consumer special offer in Extranet. You can also follow submission steps (shown at 0:53:45) in the Extranet training video here►
  • Kamaaina Special Offers – This program geared exclusively toward Hawaii residents launched on the first week of July. Offers should be valid through December. Blackout dates are permitted. Last day for submissions is November 26. For program questions, please contact Armida York at Submit Kamaaina offer here►
    • Premium Placement Upgrade Opportunity – There is limited availability to upgrade your offer to receive premium placement for the remainder of the year. Upgrades are $150 plus tax and available on a first-come, first-served basis.

Cultural Connection

Photo Credit: Milton Wheeler

Hawaiian History Month was kicked off last year because of the need for COVID-safe virtual events by the Hawaii Ponoi Coalition to honor the life, legacy, and birth of our last reigning monarch, Queen Liliuokalani. This year they are continuing the tradition with a series of online programs geared towards history and health.


Sessions to include topics such as:

  • Hauoli La Hanau e Liliuokalani – honoring the queen’s life through hula, mele, oli, and so much more. Virtual tours of the Iolani Palace will also be available.
  • Hulihia, Imagining New Possibilities – building better and stronger communities.
  • Hoola – Health and well-being for all.
  • Mele Lahui, Songs of Our Nation – learn to sing our state’s anthem, once the national anthem of Hawaii, written by Henri Berger and King Kalakaua, Hawaii Ponoi.


For more information:


How can you celebrate Hawaiian History Month? Consider workshops for your team members such as lei making, Hawaiian language lessons, or safely volunteering at a community farm or fishpond. Take the time to learn familiar songs often sung at events such as Hawaii Ponoi and Hawaii Aloha. One of our airline Members, Alaska Airlines is dedicating the entire month of September to engaging weekly virtual trainings covering things like history, music, aina and more!


To learn more about Queen Liliuokalani (born on September 2, 1838) and Hawaii through her eyes, we recommend her autobiography, Hawaii’s Story by Hawaii’s Queen. It’s an enlightening book exploring key events of the 1800s that shaped Hawaii into the place we know today.


In these trying times, and in the traditions of our Queen, e onipaa kakou… let us be steadfast together!

HVCB Island Chapters

Island Chapters steward each individual island brand, with resources you can rely on in each county. Select your Island Chapter below to view county-specific news and updates.

HTA Updates

Save the Date

The Hawaii Tourism Authority is pleased to extend an invitation to "Malama Kuu Home: An Update from the Hawaii Tourism Authority" which will be held virtually on October 1, 2021. Registration information and more details will be forthcoming. 

HTA Publishes Community-Based Tourism Management Plan for Oahu

The Hawaii Tourism Authority (HTA) has published the 2021-2024 Oahu Destination Management Action Plan (DMAP), a guide to rebuild, redefine and reset the direction of tourism on Oahu. The community-based plan is part of HTA’s work toward Malama Kuu Home (caring for my beloved home) and its accelerated efforts underway to manage tourism in a regenerative manner. 

View Full Release Here ►
View All Destination Management Action Plans Here ►

Visitor Spending for July 2021 decreased 6.8% from Pre-Pandemic July 2019

According to preliminary visitor statistics released by the Department of Business, Economic Development and Tourism (DBEDT) total spending by visitors arriving in July 2021 was $1.58 billion.


Prior to the global COVID-19 pandemic and Hawaii’s quarantine requirement for travelers, the Hawaiian Islands experienced record-level visitor expenditures and arrivals in 2019 and in the first two months of 2020. Comparative, July 2020 visitor spending statistics were not available as there were no Departure Survey fielding between April through October 2020 due to COVID-19 restrictions. Visitor spending decreased compared to $1.70 billion (-6.8%) in July 2019.


View Full Release and Tables Here ►

Hawaii Hotel Performance Report - July 2021

Hawaii hotels statewide reported substantially higher revenue per available room (RevPAR), average daily rate (ADR), and occupancy in June 2021 compared to June 2020 during which the State’s quarantine order for travelers due to the COVID-19 pandemic resulted in dramatic declines for the hotel industry. When compared to June 2019, statewide RevPAR and ADR were higher in June 2021 but occupancy was lower.


View Report Here ►

Hawaii Vacation Rental Performance Report - July 2021

Hawaii vacation rentals statewide reported substantial increases in supply, demand, occupancy and average daily rate (ADR) in July 2021 compared to July 2020. However, in comparison to July 2019, vacation rental supply, demand and ADR were down while occupancy rose slightly due to a reduction in supply levels.


View Report Here ►

State of Hawaii

County Vaccine Programs

City & County of Honolulu – Safe Access Oahu Program Begins September 13th

Learn More Here ►

County of Maui – Safer Outside Program Begins September 15th

View Public Health Emergency Rules Here ►

Summary Guidance for COVID-19 Cases & Contacts

What's Happening Around Our Industry

Introducing Outrigger Kona Resort and Spa – Book with Confidence

Outrigger Hospitality Group recently welcomed Outrigger Kona Resort and Spa into its portfolio of premier beach resorts with a traditional Hawaiian blessing and ceremony.


View Full Release Here ►

Opportunity to Plant A Legacy with The Westin Hapuna Beach Resort Partners and Hawaiian Legacy Reforestation Initiative Partnership

The Westin Hapuna Beach Resort and the Hawaiian Legacy Reforestation Initiative (HLRI) have partnered to help create the first-ever Hawaiian Legacy Forest to be on a resort property. Located on the sun-dappled Kohala Coast and nestled on the bluffs overlooking the award- winning Hapuna Beach, portions of this resort will be transformed back into endemic Hawaiian forest. Named after the life-giving underwater springs that the resort grounds are gathered upon (“Hapuna” meaning “Spring of Life”), this Legacy Forest will be providing a “Spring of Life” for some of Hawaii’s rarest and most iconic plant and bird species. In partnership with the Hawaiian Legacy Reforestation Initiative, The Westin Hapuna Beach Resort will help restore this pristine environment through the planting of 100,000 Milo Legacy Trees and we invite groups to participate by planting themselves, or by donation. Entire groups or individuals can sponsor Legacy Trees which then will be able to be planted on property by the attendees. Create memories that last a lifetime – plant a legacy and give a gift that grows grander year after year. For more information, contact Rob Riter, Director of Group Sales (

The Kahala Hotel & Resort to Require COVID-19 Vaccinations for All Employees

Amid surging COVID-19 cases and hospitalizations in Hawaii, The Kahala Hotel & Resort is requiring that all employees be vaccinated by September 30, 2021. Employees may submit exemptions for medical or religious reasons but must comply with weekly COVID-19 testing. 


View Full Release Here ►

Alohilani Resort Waikiki Beach & Highgate Hawaii Announce Mandatory Vaccination Requirements For All Guests, Staff & Patrons

Alohilani Resort Waikiki Beach and Highgate’s Hawaii collection of seven hotels will be the first in the state to require proof of full vaccination for all employees, guests and patrons effective October 15, 2021.  


View Full Release Here ►

Industry Partner Opportunities

HPH Mobile Vaccine September 18 at Embassy Suites Waikiki Beach Walk

Hawaii Pacific Health’s Mobile Vaccine Bus will be offering the J & J or Pfizer (Comirnaty) vaccine near the entrance to Embassy Suites on Beachwalk Road on Saturday, September 18, 2021 from 9:30am – 3:30pm . You may register at or call 808-462-5460.  Walk-ins will be accepted as well although pre-registering is encouraged  


View Flyer Here For More Information ►


With the HOLO Card, visitors can easily explore Oahu by riding TheBus at affordable prices. Visitors can pick a card up at any ABC Store, load their bus fare in-store or online at, and start riding. Each time they pay for fare, their money goes toward a pass. Once they spend the amount of a pass, they ride the rest of the day, month, or year for free! Or visitors can keep it simple by buying a 1- to 3-day pass at an ABC Store near them. Learn More Here ►

Download Digital Rack Card Here ►

Member Testimonials

“HVCB membership gives our small business an international platform from which to spread Aloha with the world. As a first stop for most visitors, HVCB's website and print materials are produced with care, closely aligned with our core values of environmental stewardship, protection of Hawaiian cultural heritage and engagement with the local community. We are proud to be featured in their repertoire of visitor activities. As a member, we know that the HVCB staff have our back. They are eager to connect us to our visitor industry partners and promote us to the world. Mahalo for all that you do!”
-Neelanthi Vadivel, Still & Moving Center


Submit a Testimonial Here ►

Kahe Wale Content

HVCB is happy to accept your feedback, stories, content and news for our industry updates section of Kahe Wale. Please send Kahe Wale feedback to and submit newsletter content to Becky Stark by the end of day on Friday, October 22.


Karen Wataru-Nakaoka

Director of Membership