| Advertising |
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HVCB and its Island Chapters offer a variety of Leisure, Travel Trade, and MCI advertising opportunities throughout the course of the year. For a list of currently available programs, click here. |
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| Islands of Aloha Express (IOAX) |
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The Islands of Aloha Express (IOAX) is a monthly e-mail newsletter sent to nearly 180,000 opt-in leisure consumers each month. The e-newsletter is filled with things to do and see when visiting all of the islands, usually within a set theme for the month. Subscribers are gained via prominent real estate throughout the gohawaii.com site, and cooperative marketing campaigns. Four ad slots are available per month. Each ad is $1,500 (plus GET). |
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| E-xpressly for Travel Professionals (EXTP) |
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The E-xpressly for Travel Professionals (EXTP) e-newsletter is sent monthly to an average of nearly 70,000 travel professionals in the U.S., including our 9,000+ Hawaiʻi Destination Specialist certified travel pros. The goal of this monthly e-newsletter is to educate North American travel sellers and other travel professionals of current Hawaiʻi promotions, specials, and travel trends, and to improve their knowledge of and sales to the Hawaiian Islands. Our broadcasts reach agency owners and managers, franchise agencies, front line agents, and the home-based travel agent sector. There are a total of seven ad slots available per newsletter ranging from $300 to $720 (plus GET), depending on size. |
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| Special Offer Programs |
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| Kamaʻāina Special Offers Program | |
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This program is geared exclusively toward Hawaiʻi residents on kamaainaspecialoffers.com. Blackout dates are permitted. For a limited time only, this is being provided to you as a benefit of your HVCB membership. There is no cost to participate, however there is the opportunity to upgrade your offer to premium placement. Please see upgrade details below.
For questions, please contact Armida York at ayork@hvcb.org.
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| Consumer Special Offers |
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Market direct to consumers in our GoHawaii destination app and kiosks located at various locations statewide. The app is designed to enhance travelers pre and post-arrival experiences as well as provide HVCB members the opportunity to create additional reach to the consumer market and showcase what our industry has to offer. There is no cost to participate but the offer must provide an added value to the consumer (i.e. a discount, promotional item, etc.) Offers are self-managed allowing you to set the offer criteria accordingly i.e. choose your own effective and end dates, blackout dates and other restrictions that may apply. Offers can be submitted via Extranet. Click here for printed instructions, or you can view the Special Offers section of our Extranet Training Video. |
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| Travel Trade Self-Guided FAM Special Offer |
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Working with our partners across the state, we will be offering a “Self-Guided FAM” experience extending discounted rates to the travel agent community. These offers will be promoted via our travel agent website at agents.gohawaii.com, during live training presentations to the travel agent community, in our monthly EXTP travel agent e-newsletter to more than 40,000+ agents, and more. Participation in the Travel Trade Self-Guided FAM program is open to members in the hotels, activities, attractions, tours, golf, restaurants, and car rentals categories. Offers can be submitted via Extranet. Click here for printed instructions, or you can view the Special Offers section of our Extranet Training Video. |
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| Added Value Services |
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