Cultural and Product Development is your connection to authentically representing Hawaiʻi. Beneath the breathtaking beauty of these islands, at the core of the destination’s appeal, are the values, culture and language of the indigenous people. Access our members-only cultural services to make sure your organization is aligned with Hawaiʻi’s truly unique point of differentiation.

We are excited to introduce the new brand campaign, Hawaiʻi Stays With You. This initiative positions Hawaiʻi not simply as an aspirational destination, but as a
way of life that can fundamentally change how travelers see and experience the world.

We encourage you to help us share the campaign through various channels such as social media, inflight videos, in-room videos, on-property digital programs, email reservation confirmations, and wherever you connect with your guests.

Please let us know how you plan to share the “Hawaiʻi Stays With You” message by submitting our Asset Usage Form. Reporting your use of the campaign assets helps us understand how the message is being amplified across the industry and strengthens our collective impact. Upon submission, you will receive access to the Partner Toolkit, featuring a range of downloadable campaign assets.

Kuleana Travel Tips provides visitors who are already on-island insights on how to be respectful, prepared, safe and aware during their stay.

For more information, click here ►