Cultural and Product Development is your connection to authentically representing Hawaiʻi. Beneath the breathtaking beauty of these islands, at the core of the destination’s appeal, are the values, culture and language of the indigenous people. Access our members-only cultural services to make sure your organization is aligned with Hawaiʻi’s truly unique point of differentiation.

We are excited to introduce our new campaign, “The People. The Place. The Hawaiian Islands.” This initiative aims to enrich the travel experience in Hawai‘i by sharing stories that go beyond the surface. We want to highlight that it’s not just the beautiful scenery that makes the Hawaiian Islands special — it’s the incredible people who call it home.

We have provided a range of assets for you to use, including new videos that capture the essence of this message. We encourage you to help us spread the word and share these stories through various channels such as social media, inflight videos, in-room videos, on-property digital programs, email reservation confirmations, and wherever you connect with your guests.

Please let us know how you share the message by submitting our Asset Usage Form with details of your efforts. We are grateful for your partnership and support in showcasing Hawai'i's unique and enriching experiences.

For more information on the campaign and the ways that you can get involved, click here. ►

Kuleana Travel Tips provides visitors who are already on-island insights on how to be respectful, prepared, safe and aware during their stay.

For more information, click here. ►