View in your browser

Member Resources  |  Events  |  HVCB  |  Contact

The State of the American Traveler

Aloha HVCB Members,

Please note: Destination Analysts is now reporting on the State of the American Traveler. This will be a monthly distribution.  

The findings presented below represent data from 4,000 American travelers collected March 15-23, 2022.

Key findings to Know:

The Outlook for Travel

COVID continues to retreat, while Americans’ strong excitement for travel sustains.

  • 87.6% have current trip plans.
  • The months of May, June and July show 2-point increases in the percent of Americans reporting trip plans in them since last month.
  • 81.0% of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind.
  • 71.8% of Americans did some trip dreaming and planning in the last week.
  • A record high 57.9% feel we are closer to normal in the U.S.
  • Americans perceived impact of COVID on their ability to have meaningful travel experiences is at a record low (35.9%).
  • Avoidance of conventions and conferences reached a record low (40.9%).

International Travel and the Impact of War in Ukraine

Even with the heartbreaking war in Ukraine, Americans’ current propensity to seek new travel experiences has kept up interest in international travel, while aspiration for Europe has not been disrupted.

  • Americans saying they are avoiding international travel is down to a record low 52.0%
  • Nearly 30 percent of American travelers say they are likely to travel internationally this year. In fact, 28.0% of American travelers say they are more interested in traveling outside the United States right now than domestically—up 3 points in the last month.
  • Europe still makes up 7 of the top 10 foreign destinations that Americans name as where they most want to visit this year, and Europe remains the top region Americans say they are likely to visit in the next 3 years.

Financial Sentiment

Inflation and gas prices are an issue for trip volume, but Americans still plan to spend on travel.

  • 24.7% said that recent inflation in consumer prices has led them to cancel an upcoming trip.
  • 55.8% agree that recent inflation in consumer prices will likely cause them to rethink the budgets for upcoming travel.
  • 55.8% say that if gasoline prices don’t come down, they will be taking fewer road trips this spring/summer.
  • 59.8% agree that if gasoline prices don’t come down, they will be staying closer to home on road trips this spring/summer.
  • 61.3% still say travel is a high budget priority for them.
  • 40% still say luxury travel experiences are an important part of their trips.

The Post-Pandemic Traveler

While no one is simply returning to who they were in February 2020, now that many feel the global pandemic receding, it is a good time to ask: who are you as a traveler now? We asked Americans several questions about how they plan to travel in the future and their current travel preferences, and how this compares to their pre-pandemic selves.

  • Americans will be seeking out new experiences for travel. 55.7% prefer places they have not been to before—up over 8 points since February.
  • Compared to pre-pandemic:
    • 23.2% take trips shorter in length, 17.0% take trips longer in length
    • 32.0% take trips closer to home, 13.7% take trips further from home
    • 56.5% more carefully plan trip details, 3.1% are less careful in planning
    • 46.9% are more motivated to travel, 17.1% are less motivated
    • 24.2% are more interested in visiting cities, 20.0% are less interested
    • 42.2% are more interested in outdoor destinations, 6.3% are less interested
    • 64.2% more sympathetic to frontline travel/hospitality staff


Full Report ►

Karen Wataru-Nakaoka

Director of Membership




Hawaii VCB

Hawaii Visitors & Convention Bureau
2270 Kalākaua Ave., Suite 801, Honolulu, Hawaiʻi 96815, United States

LinkedIn Instagram Facebook

This communication may not include diacritical markings for Hawaiian words because not all devices are able to reproduce these markings or true fonts in normal text.

© 2021 Hawaiʻi Visitors & Convention Bureau. All rights reserved.