Please note: Destination Analysts is now Future Partners.  

The key findings presented below represent data from our monthly The State of the American Traveler study collected on February 16 - 24, 2024.

• Nearly 60% of American travelers report they took an overnight trip in the past month – up 3.7 points from last month and a healthy 10.8 points from February 2023.
• Americans’ excitement for travel continues to maintain the high levels we have been seeing over the last year, at 8.0 on a scale from 0-10.
• American travelers anticipate they will take an average of 3.4 leisure trips in the next 12 months, up slightly from the average of 3.1 trips in February 2023. About 88% will take at least one leisure trip.
• On the business travel front, 21.8% of business convention travelers expect their company’s business travel volume to increase over the next 12 months.
• More than 20% of American travelers say they are likely to take a trip to experience next month’s total eclipse. Those likely to travel for the event tend to skew Millennial (32.3%), and/or parents of school-aged children (35.7%).
• When it comes to the impact that Michelin-starred restaurants have on destination selection, among Michelin program-aware travelers, 24.5% say that the existence of Michelin-starred restaurants is important or critically important to their destination selection. Millennial-age Michelin-aware travelers are the most likely generation to have taken a trip specifically to dine at a Michelin-starred restaurant (27.7%).