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Photo Credit: IHVB/Tyler Schmitt


Kahe Wale - November 2021

"Ulu o ka lā"

Growth of the sun.

Said of the light of sunrise just as the sun’s rim touches the horizon.

‘Ōlelo No‘eau 2870

Dear HVCB Members,


This week, Destination Analyst research showed that the U.S. market is ready to travel again. 83.8% of American travelers currently have trip plans, with 53.0% traveling at least once in the next three months. More than 7-in-10 American travelers did some travel dreaming and planning in the past week alone. Nearly 70% have high degrees of excitement about a potential getaway they had not previously considered (a good predictor of upcoming hotel performance)¹. This is especially good news considering the Governor's announcement welcoming visitors to travel to the Hawaiian Islands.


While we don’t expect to see the same surge of visitors we saw when the vaccination exception was implemented in July, the latest TravelClick report shows that we are seeing an uptick booking pace for the holiday season. The opening of the Hawaii market to international travelers will bring a much-needed boost to tourism however, it will take the easing of restrictions in the home country of international visitors to make the biggest difference.


As we begin to experience a new version of normalcy, it feels good to be returning to our roots of sharing what is special about Hawaii with our return and future new visitors. We have provided links, in this newsletter, to our newly launched ahupuaa video and humbly ask that you share it as broadly as possible. Also, HVCB, under our state contractors brand name, Hawaii Tourism USA, worked in partnership with Hawaiian Airlines and the Sheraton Waikiki to welcome Entertainment Tonight, a multi-platform news brand, to Hawaii to highlight the rich culture of our destination” to daily viewers. We worked closely with the show to carry the message of malama and mindful travel throughout its Hawaii Week, starting with a traditional Hawaiian blessing as well as through Hawaiian Airlines’ Travel Pono video which showcases the importance of respecting natural resources.


And a bit of additional good news, we are honored and grateful to be the recipients of two TravelAge West 2021 WAVE Awards. For 49 years, TravelAge West has been the trusted voice of the travel industry in the Western U.S. The Hawaii Visitors and Convention Bureau was named as the U.S. Tourism Board Providing the Best Travel Advisor Support and the Best Pandemic Community Response by a Tourism Board.


It is beginning to feel as if the days are brighter and tourism is once again on a path to recovery. In this month of Thanksgiving, please join us in reflection on all that is good in the world and perhaps, take the time to watch the sunrise. Some people save a lifetime to see a Hawaiian sunrise. We are lucky to live in Hawaii.


From our ohana to yours, Happy Thanksgiving.

John Monahan, President & CEO, and the HVCB team


¹Destination Analyst COVID Wave 77

Welcome to Our New Members

We’d like to extend a warm welcome to our new members.  Mahalo toNick Bradley of Stargazers of Hawaii for referring Big Island UFO Tours.

Big Island UFO Tours - Activities, Island of Hawaii

Chocolate on a Mission - Shopping, Oahu

Elena's Estates and Vacation Rentals - Accommodations, Molokai

Lanai Car Rental - Transportation, Lanai

No‘eau Designers - Shopping, Oahu

Real Hawaii Tours - Activities, Oahu
Sheraton Kauai Resort Villas - Accommodations, Kauai


We want to hear from you! Will the recent ease in travel and capacity restrictions help your business?

After responding, if you need to make a change, click here.


New Malama Hawaii Video

As a part of our Malama Hawaii campaign we created this ahupuaa video to educate visitors on the importance of the traditional Hawaiian system of land division. The ahupuaa is more than a part of Hawaii’s history; it’s a way to think about sustainable communities.   


All videos must be used intact, as-is, in their entirety with no modifications.

Vimeo ►

YouTube ►

View all Malama Hawaii Videos Here ►


Learn how you can help share the Kuleana Travel Tips & Malama Hawaii messaging through your various channels here and see an example of how fellow member, Alaska Airlines, is sharing the message here

Welcome New HVCB Team Members


Lynn Whitehead, Senior Director, Citywide Sales – Eastern U.S. Region, Meet Hawaii

Email:      Phone: 410-296-0564

View Press Release Here ►


Adrienne Nudo, Senior Director, Citywide Sales – Midwest U.S. Region, Meet Hawaii

Email:      Phone: 847-749-2996

View Press Release Here ►


Meagan DeGaia, Destination Manager

Maui Visitors & Convention Bureau

Email:      Phone: 808-442-8723

View Press Release Here ►


Catherine Orlans, Destination Manager
Oahu Visitors Bureau
Email:      Phone: 808-524-0722 View Press Release Here ►


Patricia Ornellas, Destination Manager
Kauai Visitors Bureau
Email:      Phone: 808-245-3971

View Press Release Here ►


Teresa Nguyen, Market Insights Analyst

Market Insights
Email:     Phone: 808-924-0270 
*Photo not available.


Updated Partnership Opportunities

HVCB and its Island Chapters offer a variety of Leisure, Travel Trade, and MCI marketing opportunities that we encourage you to participate in for the domestic United States market. Partnership opportunities are part of HVCB’s firm-wide marketing plan to increase travel demand to Hawaii, and include digital and social media marketing, public relations, travel trade, and meeting sales programs.


The updated 2021 Partnership Opportunities document is available for download below. Please note: These opportunities reflect current plans and will undoubtedly change given the evolving recovery environment. Details will be updated as conditions warrant and the 2022 update should be available shortly.


The timing and costs of these programs vary. Please contact the representative listed for more information on each specific opportunity.


View Partnership Opportunities Here ►

Meet Hawaii

COVID-19 MCI Guidelines & Protocols

View the MCI Comparison Guidelines Chart to see consolidated information collected from the Governor’s and County’s Emergency Proclamations.

Cultural Connection

The Significance of Place Names

“Hawaiian names are given with much thought to incorporate landscape features, observations of weather and natural phenomena, and stories both legendary and contemporary. The highest honor for these names, the people who gave the names, and the natural forces and stories they convey, is to use these names.


Many places in Hawaii are best known for things built on those places or designations given in modern times. These names are appropriate in some cases, but certainly, modern buildings or designations should never erase the history of a place.” HTA Maemae Toolkit


Please refer to pages 38 to 41 of the Maemae Toolkit here ►

HVCB Island Chapters

Island Chapters steward each individual island brand, with resources you can rely on in each county. Select your Island Chapter below to view county-specific news and updates.

Island of Hawaii Visitors Bureau Updates - Stay tuned for future updates.

HTA Updates

Destination Management Action Plan – Summer 2021 Progress Reports

The Hawaii Tourism Authority is providing an update on the progress toward fulfilling the following Destination Management Action Plans (DMAPs), which aims to rebuild, redefine and reset the direction of tourism over a three-year period. Click the island below to view the full Destination Management Action Plan Summer 2021 Progress Report.

Visitor Spending - September 2021

According to preliminary visitor statistics released by the Department of Business, Economic Development and Tourism (DBEDT), total spending by visitors who came to the islands in September 2021 was $1.05 billion.


Prior to the global COVID-19 pandemic and Hawaii’s quarantine requirements for travelers, the State of Hawaii achieved record-level visitor expenditures and arrivals in 2019 and in the first two months of 2020. Comparative September 2020 visitor spending statistics were not available as the Departure Survey could not be conducted last September due to COVID-19 restrictions1. September 2021 visitor spending was lower than the $1.25 billion (-15.4%) reported for September 2019.


View Full Release and Tables Here ►

Hawaii Hotel Performance Report - September 2021

Hawaii Hotel RevPAR Down 13.5% in September 2021 Compared to September 2019 Due to Lower Occupancy; Hawaii Still Leading the Nation in RevPAR and ADR


Hawaii hotels statewide reported substantially higher revenue per available room (RevPAR), average daily rate (ADR), and occupancy in September 2021 compared to September 2020 when the State’s quarantine order for travelers due to the COVID-19 pandemic resulted in dramatic declines for the hotel industry. When compared to September 2019, statewide ADR was higher in September 2021 but RevPAR was lower due to less occupancy. .


View Report Here ►

Hawaii Vacation Rental Performance Report - September 2021

Hawaii vacation rentals statewide reported substantial increases in supply, demand, occupancy and average daily rate (ADR) in September 2021 compared to September 2020. However, in comparison to September 2019, ADR was higher than September 2021, but vacation rental supply, demand and occupancy were down.


View Report Here ►

ICYMI - Malama Kuu Home Update

Mahalo to everyone who joined the virtual Malama Kuu Home update on October 1. We appreciated the opportunity to share the Hawaii Tourism Authority’s updates including organizational changes, progress underway through the Destination Management Action Plans, our vision for the future of tourism, as well as take the time to answer questions from attendees. We look forward to continuing discussions with you as we work together for a better Hawaii through regenerative tourism.


If you missed the update or would like to revisit it, the recording and presentation are available online here► 

State of Hawaii

State of Hawaii aligns with federal international travel requirements

The State of Hawaii will welcome international travelers under the new federal requirements starting Monday, Nov. 8. Learn More and View Full Release Here ► 

View email here for more details regarding direct international travelers and what to ask for upon check-in ►

Governor Ige Signs Executive Order 21-08

On November 2, 2021, Gov. David Ige signed an Executive Order No. 21-08 to address Statewide Limits for Social Gatherings, Restaurants, Bars, Social Establishments, and Gyms and is effective Nov. 12, 2021.


Learn More and View Full Release Here ►

What's Happening Around Our Industry

International Market Place & Waikiki Aquarium to Preserve Marine Life

Photo Credit: International Market Place  Photo Credit: Waikiki Aquarium


This November, International Market Place is partnering with the Waikiki Aquarium to support the organization’s marine life education and preservation efforts by hosting family-friendly pop-ups, a gift with purchase promotion and a gift card sweepstakes.


For more information on the partnership and promotions, please visit


View Full Release Here ►

Job Opportunities

  • The LineUp at Wai Kai - General Manager
    The LineUp at Wai Kai is seeking a dynamic individual to work with us on all aspects of start-up operations of the worlds' largest standing deep-water surf park, expansive food & beverage operations, water-based activities on the adjacent 52-acre Wai Kai Lagoon, boutique retail store and a wide offering of events and contests. The right candidate will have strong communication, financial management, and modern management skills; as well as the leadership qualities to develop an exceptional experience for both employees and guests.

    To learn more about this unique opportunity, view the full job description and apply here ► 

  • Kaanapali Beach Hotel
    Kaanapali Beach Hotel is hiring for multiple open positions, including at their beachfront Huihui Restaurant.  Apply today here ►

Member Testimonials

"Holo Holo Charters has been a member of the Kaua’i Visitors Bureau, HVCB’s Island Chapter for years. I just can’t say enough wonderful things about the KVB and how their services have benefited us in so many ways.


Their reliable staff under the direction of Executive Director, Sue Kanoho are very hardworking, have always responded to my emails in a timely fashion and have the best dispositions. Even when I was embarrassed to call back one more time with a question I had forgot to ask! They are all truly dedicated professionals and their hearts are full of genuine aloha especially when it comes to the well-being of our islands.


Whether it is finding out how to stay prepared for hurricane season, sharing a new product in “What’s Blooming with You,” organizing a FAM tour, attending their many well-organized and informative social media, strategy and market insight meetings, or utilizing our membership essentials easily found on their website, our membership benefits and co-op opportunities are invaluable.


I would like everyone to know how much we at Holo Holo Charter’s appreciate our local KVB and its customer service. If you are wishing to grow your business and be a part of something special, you’ll definitely want to become a member of the KVB.”
-Cindy Kauanui, Holo Holo Charters


Submit a Testimonial Here ►

Kahe Wale Content

HVCB is happy to accept your content feedback, please send Kahe Wale feedback to


Karen Wataru Nakaoka

Director of Membership